Tuesday, September 20, 2011

American Express Room for Thought

Recently I was scouted for a job for the American Express Room for Thought Project. They had seen my recent shoot - Is it a bird, Is it a plane? where I had used graphics to create the storey board.

The Bike Helmet Boutique is the brainchild of 23-year-old Brisbane student; Kate Applegarth, and is one of three winning ideas in the American Express Room for Thought Project. As the helmets hadn't been put into production yet, we create the below images and had the fabulous James Hancock create the helmet in post production.

Kate Applegarth and Peter Alexander invite you to Sydney’s newest pop-up space putting a new spin on bicycle helmets. Attend helmet artistic workshops and get your own free fashionable helmet, enjoy free spin classes and get your own helmet photo taken for the chance to win a Tokyo bike!

To book a free spin class just call 0426 254 674
Wed-Fri 8am-8.45
Wed-Fri 1pm-1.45
Wed-Fri 6.30pm - 7.15pm
Click here for more details on their official facebook page

Photographer: Claire Wallman
Hair: Juny Kim
MUA: Belinda Kruse
Stylist: Natasha Colo
Models: Daniel Cullen (EMG Models) & Michaela Joephine (scoop management)

Special thanks to Sally Wildeboer for organising everything xx

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